A GPC is an area into which an organisation will prioritise its workforce and resources. GPCs are identified as areas that contain priority populations that align with the organisation’s strategy. These may include specific ethnic populations (e.g., Māori, Pasifika, Asian etc.), specific age groups (e.g., tamariki and rangatahi), those living in low socioeconomic areas, disabled individuals or more generally those more likely to miss out on opportunities to be active.
This strategic focus allows for a system-build approach that works deep in the community to make a sustainable positive impact relating to physical activity, health and wellbeing.
GPCs are identified resulting from insights gathered from analysing macro-data sets including Census data (Stats NZ), Active NZ data (Sport NZ ihi Aotearoa), as well as information from the Ministries of Health, Education and Social Development. Importantly, these high-level data are combined with locally led insights gathered from the community within the geographic area. Using local knowledge is key to understanding what is already working well within the community, as well as the wants, the challenges and readiness of the community relating to being active.
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